WEDO Landing page

I worked to create a landing page for Women Entrepreneurship Day Organization (WEDO) while attending General Assembly UX design boot camp. They were an organization working to support women and creating awareness in women entrepreneurship. They had sponsors and a shop to raise funds to support business and other organizations owned and created by women.

I was tasked to create a new landing page for WEDO and was given one week to complete the project so i set out by first heading into the design studio and created various layouts with pen and paper and messing around with the components in Figma and trying out various items such as shapes, color and ratios of various items. Using gestalt I tried placing importance of the content first, allowing the users to be able to see what the WEDO does and their services they provided.

I created a simple layout which had a call to action(CTA) button with an image of a woman in a pose that made her look strong and tough, the exact image I was going for to give my users the feel of empowerment. Moving on, I started with a description of their services. I didn't know what way was right, having the users read their services vertical, from top to bottom across four columns or have them read side to side with 2 on the right and 2 on the left, after deciding on the latter,I had to find ways manage the content for various sections and where it was appropriate to add a CTA button.

I had figured out most of my layout but the main question was, how many words was considered too much, and how much information was considered too much information, battling this was my major problem.

I looked at websites like dribbble and onepagelove for ideas and inspiration, got some and started applying the inspiration I got. I started summarizing the words one the page to lines of 2 including the major topic of each summarized topic. Having done this helped me in arranging all the content on my page and the words accompanying it.
After fixing the arrangement of content, then came color scheme, font type and size, WEDO being a women empowerment organization I decided to go with a simple color scheme by using a single color from their original website. Taking that color I went to Adobe color palette and used it to generate more colors which I used in designing the landing page.

I sent out my landing page to a few friends and my instructor for feedback, and I got some feedback that showed me where I wasn't paying attention to such as the footer of the landing page and others were compliment for my job well done
Iterated upon the feedback and redesigned the layout and finished it just a day before the 1 week deadline.

On the deadline we presented our landing page explaining why we made certain decisions and what we do with the feedback we received.